Before I offer the solution, ask yourself this: how much money are you spending to get leads in your business right now?
Several of my plastic surgeon and attorney clients are spend $250 to $300 per person. And that only includes their name and email address. For them, $10 is a relative bargain.
If you run some Facebook ads it may cost you $30 for each name that comes in. Still a bargain compared to $300 per name.
Here’s the secret: If a person buys your book he or she is no longer just a lead. This is someone who’s put down money because they’re interested in what you have. They’ve raised their hand as a hot lead.
And 25-30% of those hot leads will buy more from you if you offer it to them.
This is how you build a 6 and 7-figure income stream.
It all starts with your book.
Once someone buys your book you give them the opportunity to buy a more enhanced version of what you offer in that book. (Like the audio version and an unpublished chapter).
Let’s take a look at what it takes to create a system like this for yourself.