You start off with your bestselling book, which you sell for a low price.
Before the check out you offer them the chance to add the audio book and a valuable bonus for only $27-$37.
On the next page, you offer them advanced information on the topic of your book for $97-$197. Usually this is videos or an online workshop.
Finally, you make a final offer for a product or service that enhances everything you have offered so far for only $297.
Let’s look at another real-world example.
You’re a plastic surgeon who specializes in surgery-free varicose vein removal. You write a book on the best ways to remove varicose veins without surgery. Using the power of targeted marketing online, you can run ads to people who would be interested in this topic.
Once they place the order they are directed to the next page where you say something like:
“Thank you for purchasing my book. I also have this product that will reduce the appearance of varicose veins. It’s a skin care cream. You just rub it on your legs every night before you go to bed and I guarantee that the sight of your varicose veins will go down by 90%. You won’t even know they’re there. This doesn’t remove the hard arteries and veins from your legs yet it does reduce the appearance of them. You can get this lotion in my clinic for $197, but add this to your order right now and its $97 bucks.”
If it’s related to the problem and your client sees it as a solution to that problem then they will add it to the order of your book. On the next page you thank them have something else you can offer. Finally, you thank them and give them an order confirmation.