Let’s face it, there’s always going to be one person that doesn’t like what you’re doing. If you’re afraid to run your business because you don’t want one person saying, “I don’t like what you’re doing,” then you might as well get out of business. It doesn’t matter what you do, there’s always going to be someone who’s not happy.
No need for you to waste time or energy on those people. Focus on the people that you can help. If you changed the lives of 37 people for the better with your product or service and one person said, “I’m annoyed because you’re sending me two emails a week.” Is it worth it? Yes, because you just changed 37 people’s lives!
When you give your book away for free, you’re getting these people’s email addresses so you can follow up with them. You can offer them more services that will enhance their lives.
Let’s take a look at Jon. He gives his book away for free. You just cover the postage.
He has also developed some formulas that he uses to compose business emails. This way, he doesn’t have to sit down every day and think, “What am I going to write?” He just follows the formula. This formula has generated tens-of-millions for him.
His advertisements on Facebook, are simple: “If you want to make money with email, I can help you. In fact, you can get my bestselling book for free.”
People click on his ad, come to his page, and pay the postage.
Then, on the next page he has a short video that says:
“Thank you so much for buying my book. It’s going to change your life. However, a lot of my clients want to experience results even faster. In my own business I have created email formulas that I follow.
I call them ‘The Email Formulas.’ These are plug and play, like mathematical equations; you put A here, B here, and it equals C. And C, what does C equal? C equals cash.
Until today, these formulas were only available as part of my $3,000 software. Yet, since you took the initiative and picked up my book, you can get these formulas right now for only $197”
Regardless if they take advantage of his offer or not, on the next page he has a third offer for $297. After that, they are sent to a thank you page.
And of course, he begins to send them emails every few days offering them other products.
That’s how simple your sales funnel can be.