The way you expand this into a 6 or 7-figure income is to continue to offer products and services. Once someone has raised their hand as being interested when they buy your book, you continue to offer higher end products, such as one-on-one or group coaching, online workshops, retreats, etc.
Now that they’ve bought your book and a couple of your products you should email them 2-3 times a week. That may seem like a lot yet if you are giving value to your client it’s not.
Creating three emails a week is not that difficult. It shouldn’t take you more than 20 minutes to write an email. You’re not writing a novel here. 200-300 words are more than enough.
Here’s how to make it even easier: take snippets out of your book and use them as emails.
Your first email should say something like this:
“Thank you for requesting your free copy of my bestselling book. I know you’re going to love it. What I want you to do is mark this day on your calendar and a month from now I’d like you to write me and tell me how your life has changed from reading my book.”
That’s the first email. You’ll notice that you’re not trying to sell anything else to the client at this point. You’re simply building rapport…
A couple of days later send a follow up email that says, “Hi, have you gotten my book yet? You may have. If you have, you should really check out page five. Because on page five, I talk about such and such, and here’s why this is important to you in your life. Thanks, I’ll talk to you later.”
In this second email you’re helping the client remember the reason that they purchased your book. And you are recommending something that they should read that you feel will help them be successful. Ultimately, this helps him or her remain excited about receiving and reading the book.
A few days later send out a third email. “Hi, it’s me again. Did you check out the information on page five? Well you should, because it’s really important. Here’s why this is important to you and your family…”
However, this time you include a link to an outside article.
“I actually just found this really useful article on md.com that kind of goes into this in more detail,”
Now why did we do that? You’re providing value. You just gave them information. When they click on the link and see the high-quality article they will begin to see you as a trusted friend. “Oh man, this article was really helpful. This doctor really cares about me.”
It also trains your customers to know that it’s okay to click on links in your emails. That’s what we want because eventually when you recommend another product of your own or someone else’s product and they click on the link, they feel okay doing it because you’ve proven to them that you’re trustworthy.
Another thing that you can include in those first few emails is inviting them to join your blog, your Facebook group where you’re posting stuff and to follow you on Twitter
You want your clients to build a trust in what you are sending them. You want to train them to know that it’s okay to click on links you send and share your information.