This is where a lot business owners get nervous and stop. They’ll spend $300 and they’ll only make $200. They’ll see that they lost $100 and they immediately shut it down. They will justify their decision with something like: “Oh my God, I’m losing $100. This doesn’t work. It’s a scam. I’m going to lose all my money. I can’t do this.”
You have to realize from the beginning, if you want to build a six or seven figure income stream, you will lose a little bit of money as you figure things out. Don’t expect to create a massively profitable funnel on your first try.
You’ve got to figure out what your clients want. You’ve got to figure out what they will respond to. if you set your daily limit to $5 or $10 over the course of the month, that’s only $300. It’s slow, yet very worth in in the long run.
If you have the ability to spend $50 a day, which is $1500 in a month, you’re going to be able to get to what works faster.
Remember, the goal here is to be able to break even on your ads. Which means that over the course of a month you need to be able to look at your bank account and know that through the little sales funnel you have, you’ve made at least as much as you’ve spent on ads.
If you can do the same thing the next month, and the month after that, then you know your funnel is working.
Then you can spend $5000 a month. Why? Because you know you’re going to make $5000 back. You can spend $10,000, because you know you’re going to make $10,000 back.
Breaking even on your ads is an incredible feeling. Yet, the most value to you is that you’re getting customers who are proven buyers. People who buy from you once will most likely buy again.
If you’re an attorney, a doctor, in insurance, real estate or other high-ticket service industry you may already be spending $200-300 a lead. You now know a way to create free unlimited leads.
You can build a huge business off of this one simple process. Once you have your leads and your email addresses, what are you doing? You sell them other products.